LEARNING CHARISMA JOHN ANTONAKIS PDF

Bill walks into a meeting after a failed product launch to greet an exhausted and demotivated team that desperately needs his direction. Robin gets ready to confront a brilliant but underperforming subordinate who needs to be put back on track. What they require is charisma—the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience. So how do you learn charisma? They say that charismatic people are born that way—as naturally expressive and persuasive extroverts.

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Bill walks into a meeting after a failed product launch to greet an exhausted and demotivated team that desperately needs his direction. Robin gets ready to confront a brilliant but underperforming subordinate who needs to be put back on track. What they require is charisma—the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience.

So how do you learn charisma? They say that charismatic people are born that way—as naturally expressive and persuasive extroverts. While we agree with the latter contention, we disagree with the former. Just as athletes rely on hard training and the right game plan to win a competition, leaders who want to become charismatic must study the CLTs, practice them religiously, and have a good deployment strategy. What Is Charisma? Charisma is rooted in values and feelings.

If a leader can do those three things well, he or she can then tap into the hopes and ideals of followers, give them a sense of purpose, and inspire them to achieve great things.

Several large-scale studies have shown that charisma can be an invaluable asset in any work context—small or large, public or private, Western or Asian. But the most effective leaders layer charismatic leadership on top of transactional and instrumental leadership to achieve their goals. In our research, we have identified a dozen key CLTs. Some of them you may recognize as long-standing techniques of oratory.

Three tactics are nonverbal: animated voice, facial expressions, and gestures. There are other CLTs that leaders can use—such as creating a sense of urgency, invoking history, using repetition, talking about sacrifice, and using humor—but the 12 described in this article are the ones that have the greatest effect and can work in almost any context. In eight of the past 10 U. The managers who practice them typically learned them by trial and error, without thinking consciously about them.

We teach managers the CLTs by outlining the concepts and then showing news and film clips that highlight examples from business, sports, and politics. Managers must then experiment with and practice the tactics—on video, in front of peers, and on their own.

A group of midlevel European executives with an average age of 35 that did so as part of our training almost doubled their use of CLTs in presentations. They were then able to take the tactics back to their jobs. We saw the same thing happen with another group of executives with an average age of 42 in a large Swiss firm.

The aim is to use the CLTs not only in public speaking but also in everyday conversations—to be more charismatic all the time. The tactics work because they help you create an emotional connection with followers, even as they make you appear more powerful, competent, and worthy of respect. Connect, Compare, and Contrast Charismatic speakers help listeners understand, relate to, and remember a message.

A powerful way to do this is by using metaphors, similes, and analogies. Martin Luther King Jr. The message is crystal clear and easy to retain. Metaphors can be effective in any professional context, too. Joe, a manager we worked with, used one to predispose his team to get behind an urgent relocation. The difference is that we have four months instead of nine months to prepare.

Stories and anecdotes also make messages more engaging and help listeners connect with the speaker. A few days before my wedding, she hosted a bridal event, at which she read aloud a letter about marriage that she had written to Melinda. We got caught in bad weather, and we could have died up there. But working together, we managed to survive. And we made what at first seemed impossible, possible. Today we are in an economic storm, but by pulling together, we can turn this situation around and succeed.

Contrasts are a key CLT because they combine reason and passion; they clarify your position by pitting it against the opposite, often to dramatic effect.

Think of John F. Here are some examples from managers newly trained in the CLTs. Questions can have an obvious answer or pose a puzzle to be answered later. Think again of Martin Luther King Jr. Anita Roddick—founder of the Body Shop—once used three rhetorical questions to explain what led her to help start the social responsibility movement. How do you embed it in the community?

How do you make community a social purpose for business?

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On Leadership: Interview with John Antonakis, Editor-In-Chief of The Leadership Quarterly

Dinos For example, you can ask questions to assist in coaching an employee to set goalswhile facilitating a strategy session, or to push back against unrealistic goals set by your manager. You can contact him on TwitterLinkedin or Skype rafweverbergh. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their Cjarisma and Mustr, the easiest media database for PR professionals. We all feel disappointed and demotivated. European startups, entrepreneurship and innovation news.

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LEARNING CHARISMA JOHN ANTONAKIS PDF

Bill walks into a meeting after a failed product launch to greet an exhausted and demotivated team that desperately needs his direction. Robin gets ready to confront a brilliant but underperforming subordinate who needs to be put back on track. What they require is charisma—the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience. So how do you learn charisma?

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